A new chapter for everyday pet life. Welcome to Michele.

A little joy. Every day.

Good days, together.

Thoughtful essentials. Playful personalities. A new pet brand taking shape in New Zealand, for the everyday adventures you share.

Meet the collection

A little preview of what’s to come

A spaniel enjoying a woodland walk with a bright green pet toy

A moment from the Green Sheep collection that inspired us.

Thoughtful by naturePlayful at heartEveryday, togetherHere for the moments

Little things. Happier days.

Their new favourites.

Explore the collection

A first look at the range inspiring Michele. Product details and availability will be confirmed before launch.

A grey dog carrying a favourite Green Sheep toy outdoorsSmall moments.
Big love.

A family thread. A fresh beginning.

Good days start with the little things.

A walk before work. A favourite toy. A bowl filled with love. We believe the things we choose for our pets should bring a little more thought, a little more character and a lot more joy to everyday life.

Michele is a new pet brand taking shape in New Zealand, inspired by a family belief in practical design and more considered material choices.

We’d love to meet you

The Michele way

Good things.
With good intention.

What we believe in, from the everyday essentials to the just-for-fun bits.

01 /

Thoughtful choices

Materials and design deserve a little extra thought. We’re guided by care for pets and the world we share.

02 /

Everyday usefulness

For walks, playtime and the small routines. Simple, practical ideas that belong in real life with pets.

03 /

A playful spirit

A pop of colour. A curious character. Room for a little silliness, and a lot of shared joy.

For pet people, by pet people

Let’s start with hello.

Have a question, a shop, or a pet we should know about?
We’d love to hear from you.

Get in touch